I asked for a few opinons on my Sex Sells. It even sells modesty post, and the people have spoken. In a couple of cases this kind of strategy actually lost business for a company. Others found it spot on. Read below.
“That billboard gets on my nerves every time I drive by. While it’s clever – cover your assets – it bothers me that they have a mixed message. If all you’re wearing is their shirt, it’s no longer modest. I believe it will get more attention but is that worth alienating their target audience?” – Janet Meiners
“Sex does sell. You sell products, and you sell yourself (morally). Anytime somebody stoops that low they lose my business. Granted, I’m not in the target market for this clothing, but I stopped going to Carls Jr. when they used the racy Paris Hilton commercial, and likewise don’t support other companies that have such uncreative and morally shallow marketing agencies to promote their products.” – Connor Boyack
“I’ve wondered about the effectiveness of this billboard too. It doesn’t seem to speak to the target audience. (Maybe they’re targeting teenagers whose parents require them to be modest, but who don’t really want to — they can be modest and edgy?)
Like Connor’s Carl’s Jr. boycott, I don’t use Godaddy because of their ads.” – Richard Miller
“Here were my thoughts. My sister would love those. My daughter would love those. I didn’t see it as a ‘sexy’ ad … I was thinking more along the lines of ‘you have to start somewhere (naked) when you are getting dressed in the morning’… ” – Jason Alba
“Unfortunately, it plays on an inherent aspect of human nature. We never want to cross the line – but we don’t mind getting as close to it as we can once in a while.” – Rand Bateman
Thanks to all of you who responded.