Have you seen this video of rats crawling all over the floor of a KFC/Taco Bell? It’s disgusting. It’s a huge problem for both of these companies as millions of people attach the mental picture of rats to KFC and Taco Bell.
The Problem with Franchising
Franchises aren’t really under the corporate umbrella, which means the PR department now has a crisis on it’s hands because of a a rogue restaurant that apparently doesn’t mind feeding food to customers after rats have had their nibble worth. Restaurants have quality control measures in place as mandated by the parent company, but the actions of one careless franchisee just did major damage to the entire company.