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How? Exactly like a journalist would write a story. Why? Because they just might run it as is if it’s the way they would have written it.
Utah Jazz president Dennis Haslam stepped down from his post today. He also heads up Larry H. Miller Sports and Entertainment. Here’s the first two paragraphs of the press release:
Larry H. Miller announced today that Dennis Haslam is stepping down as President of the Utah Jazz and the Larry H. Miller Sports & Entertainment Group of Companies (LHMSE). Haslam has held the position for the past 10 years. Randy Rigby, Senior Vice President of Sales & Broadcasting, Chief Marketing Officer has been named as Haslam’s successor.
“Denny has been an integral part of the development of this company and will be sorely missed,†said Miller. “Not only has he shaped the Sports & Entertainment Group of Companies into the successful businesses they are today, he has also branded the division and established it as a valuable partner in our community. I appreciate what Denny has done for us and fully support his desire to pursue other interests at this point in his career.â€
And now, the first two paragraphs of The Salt Lake Tribune story that came out shortly after:
Dennis Haslam, president of the Utah Jazz for the past 10 years, stepped down Wednesday, the team announced.
Randy Rigby, the team’s Senior Vice President of Sales & Broadcasting, and Chief Marketing Officer, is the new president.
“Denny has been an integral part of the development of this company and will be sorely missed,” Jazz owner Larry H. Miller said in a statement. “Not only has he shaped the Sports & Entertainment Group of Companies into the successful businesses they are today, he has also branded the division and established it as a valuable partner in our community. I appreciate what Denny has done for us and fully support his desire to pursue other interests at this point in his career.”
The rest is pretty much the same. I have a hunch that the Trib will do some sort of follow-up on it, but the point is when you understand news writing, and you write your press releases like a real news story, you up the chances that journalists will use exact portions of what you’ve written.